And so it begins . . . 

This is where you begin to learn about digital marketing.  You're lucky.  Some students take a digital marketing class and spend the entire class period listening to their teacher and reading a textbook. Not you.


You will begin by selecting a product.   You can choose Aveeka Personal Care products, Perfect Pizza, Rocket Energy Drink, the Western University Wildcats--or any other option provided by your teacher. Just visit this site for the details.


As the Digital Marketing Director, you will be in charge of the digital life of your product. Throughout the course, almost every decision you make and every activity you complete will be on behalf of your brand.  You will create.  You will imagine. You will measure and evaluate. You will work hard.  And surprisingly (or not), you will enjoy it.