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5. Social Media Marketing

Example

Let's create a detailed social media strategy for a high school's drama club aiming to increase attendance at their upcoming play, "The Wizard of Odd." The strategy will focus on engaging students, parents, and the local community through a variety of content across Instagram, Facebook, and TikTok over a two-month period leading up to the play's premiere.

 

Objective:

  1. Increase awareness of "The Wizard of Odd" among the student body and local community.

  2. Boost ticket sales by 25% compared to the previous play.

  3. Enhance engagement with the drama club's social media profiles.

 

Target Audience:

  • Primary: Students and faculty at the high school.

  • Secondary: Parents and local community members interested in supporting school events.

 

Platforms and Tactics:

Instagram:

  • Content Mix: Behind-the-scenes rehearsals, cast interviews, countdowns to opening night, and interactive Stories polls/quizzes about the play.

  • Action Plan:

  • Post daily Stories counting down to opening night, featuring sneak peeks of costumes and sets.

  • Weekly IGTV interviews with cast members discussing their characters and experiences.

  • Use Instagram's poll and quiz features in Stories to engage viewers and test their knowledge about the original "Wizard of Oz."

 

Facebook:

  • Content Mix: Event pages for each performance night, photo albums from rehearsals, shared articles on the importance of supporting school arts, and live videos of select rehearsal scenes.

  • Action Plan:

  • Create an event page for the play and invite students, parents, and community members.

  • Share weekly posts highlighting the importance of arts education, linking to studies and articles.

  • Host a live Q&A session with the director and lead cast members two weeks before the premiere.

TikTok:

  • Content Mix: Short clips of dance rehearsals, comedic skits by the cast in character, and challenges encouraging users to show off their own interpretations of scenes.

  • Action Plan:

  • Launch a #WizardOfOddChallenge, encouraging students to recreate their favorite scenes from "The Wizard of Oz" with a twist.

  • Share daily behind-the-scenes clips of rehearsals, focusing on the fun and hard work involved in putting on a play.

  • Collaborate with popular TikTokers within the school to reach a wider audience.

 

Cross-Platform Strategies:

  • Promotions: Offer discounted tickets to students who engage with the play’s content on social media (e.g., sharing, commenting) to incentivize interaction and word-of-mouth promotion.

  • Influencer Engagement: Partner with influential students (e.g., student body president, popular athletes) to share the drama club’s content and talk about the play on their personal profiles.

 

Monitoring and Adaptation:

  • Utilize social media analytics tools to track engagement rates, ticket sales linked to social media promotions, and audience growth across platforms.

  • Conduct weekly meetings to review performance metrics and adjust tactics as needed to maximize impact.

 

Celebration and Feedback:

  • After the play, share highlights and backstage moments, thanking everyone for their support and attendance.

  • Conduct a survey among attendees and social media followers to gather feedback for future events and social media campaigns.

 

By implementing this strategy, the drama club can create a buzz around "The Wizard of Odd," increase attendance, and foster a stronger connection with their audience. This multifaceted approach not only promotes the play but also highlights the talent and hard work of the students involved, contributing to a greater appreciation for the arts within the school and local community.

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