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12. Mobile Marketing

Social Media Marketing

Diving into the world of social media marketing, we're looking at a landscape that's as dynamic as it is diverse. With the shift towards mobile consumption, social media isn't just another channel for marketing; it's become the main stage. Platforms like Instagram and TikTok, where the action is virtually non-stop, demand a mobile-first approach. It's all about creating content that pops on those small screens and fits into the fast-paced, scroll-happy habits of today's users.


Let’s explore how various brands are not just playing the game but changing how it’s played:


  • Nike: Nike has taken the art of storytelling on social media to a new level. On Instagram, they don't just showcase products; they tell stories that resonate with their audience's lifestyle and aspirations. Through high-quality videos and collaborations with athletes, they inspire their followers to "Just Do It," making their content motivational as much as it is promotional.

  • Netflix: Over on Instagram and TikTok, Netflix knows how to keep the conversation going about its shows and movies. They use clips, memes, and interactive polls to engage their audience, turning viewers into a community. It’s like your friend who’s always in the know about the next cool thing to watch.

  • Ben & Jerry's: On social media, Ben & Jerry’s blends product promotion with advocacy, using their platform to talk about social issues in addition to their ice cream flavors. Their approach to engaging content goes beyond the product itself, tapping into their audience's values and interests, creating a deeper connection.

  • Airbnb: Airbnb's Instagram feed is a window to the world, offering breathtaking visuals of unique homes and experiences. They’ve mastered the art of using user-generated content, sharing photos and stories from travelers around the globe. It's like a digital postcard collection that inspires wanderlust and showcases the variety of experiences Airbnb offers.

  • Duolingo: On TikTok, Duolingo’s mascot, Duo the owl, has become a viral sensation. Their content is a mix of humor, language trivia, and behind-the-scenes looks into the app's features. Duolingo’s approach shows that even educational content can be fun and engaging when it’s tailored for the platform and audience.

These examples highlight the importance of crafting your social media content to fit the mobile experience. It’s not just about making your posts mobile-friendly; it’s about understanding the unique culture of each platform and how people interact with content on their phones. Whether it's through inspirational stories, community building, advocacy, breathtaking visuals, or humor, the goal is to create content that resonates with your audience on a personal level.


When planning your social media strategy, think about how you can leverage the strengths of each platform to connect with your audience. Consider the types of content that perform well on mobile and how you can use those formats to highlight your brand’s personality and values. It's about finding that sweet spot where your brand's message meets your audience's interests and viewing habits. So, gear up to make your brand not just seen but felt, creating a social media presence that's engaging, memorable, and perfectly tailored for the mobile-first world.

DALL·E 2024-04-04 11.53.12 - Create a photo-realistic image that represents the vibrant an
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