top of page

1. What is Marketing?

Defining Marketing

In today’s world, marketing is like a magnet that pulls consumers towards products or services that companies offer. It’s a powerful tool used by brands to communicate with potential buyers, telling them why they should be interested in what’s being sold.


Imagine you’ve just come up with a brilliant idea for a new video game app. It’s fun, engaging, and you believe gamers will love it. But how will they know your game exists? This is where marketing steps in. Through strategies like online ads, social media posts, and even email newsletters, you start to spread the word about your game. The goal is to grab the attention of your target audience, show them how entertaining your game is, and why it’s worth their time and money.


For a real-world example, think about the last time you saw a movie trailer on YouTube that made you really want to watch the film. That trailer was a piece of marketing designed to create excitement and anticipation. The filmmakers used scenes that they thought would appeal to people like you, adding thrilling music and catchy phrases to make it stick in your mind.


Marketing isn’t just about selling; it’s also about creating a connection. Brands often use stories or images that evoke emotions, making their products not just something you buy, but something that feels personal. For instance, a sneaker brand might share stories of athletes overcoming challenges, linking their shoes to the idea of perseverance and success.


In the digital age, marketing has become more creative and direct. With platforms like Instagram and TikTok, companies can engage with you right where you spend a lot of your time. They can use influencers, who you might already follow and trust, to introduce products in a way that feels more genuine and less like a traditional advertisement.


Marketing, then, is the art and science of making products desirable, using a mix of psychology, technology, and creativity to meet the needs and wants of consumers like you.

DALL·E 2024-04-01 10.48.50 - Create a hyper-realistic image that vividly portrays the esse

The Purpose of Marketing

The purpose of marketing is not just about selling products or advertisements that pop up before your favorite videos. It's a crucial process that helps businesses understand what you, as a consumer, really want and how to provide that in the best way possible.


Let's look into the core objectives of marketing by breaking them down into understandable parts, using examples that may relate to your daily experiences and interests.


Understanding Consumer Needs and Wants

Imagine you're scrolling through your social media feed and notice that all your friends are talking about a new smartphone app that customizes your photos with cool effects. You didn't know you needed this app until you saw it. Marketing starts with research to figure out what people like you might find interesting or useful, even before you realize it yourself.


Creating Awareness

Now that a company has developed this awesome photo app, how do they get you to notice it? This is where marketing shines. Through targeted ads on Instagram, YouTube tutorials showcasing what the app can do, and maybe a partnership with popular influencers you already follow, the company starts to build awareness. It's like when the trailer for the latest Marvel movie drops, and suddenly it's all anyone can talk about.


Building Relationships

Marketing isn't just a one-time deal. It's about building a relationship between you and the brand. For example, if you buy a skateboard from a company and they keep you updated on new designs, offer you tips on how to improve your skills, and invite you to events, you're more likely to feel connected to them and become a loyal customer.


Engaging with the Audience

Imagine a gaming company is launching a new game. Instead of just telling you how great the game is, they release a demo version for you to try, host online tournaments, and create a community forum for feedback. This engagement is a key marketing strategy, making you feel part of the game's world before you've even bought it.


Driving Sales

Ultimately, the goal of marketing is to encourage you to take action, like buying a product. But it's not just about pushing for a sale; it's about convincing you that what they're offering is worth your money. Think about a pair of sneakers that all your favorite athletes wear. Seeing them in action might inspire you to own a pair, believing in the quality and wanting to emulate the success of those athletes.


Staying Relevant

In a world where trends come and go quickly, companies use marketing to stay relevant. By keeping up with what's current and engaging with consumers on social media, brands can remain a part of your conversations and interests. Whether it's a fast-food chain creating a meme or a clothing brand collaborating with a hit TV show, staying relevant keeps them in your mind.


In conclusion, marketing is about much more than just trying to sell something. It’s a complex mix of understanding what people want, creating awareness, building ongoing relationships, engaging with consumers, driving sales, and staying relevant in a rapidly changing world. It's the behind-the-scenes magic that brings products and services into the spotlight, making sure they find their way to the right people, at the right time.

bottom of page